The $500 Full-frame Mirrorless Canon to beat Sony, Fuji & Nikon?

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RECOMMENDED PHOTOGRAPHY GEAR:

STARTER CAMERAS:
Basic Starter Camera ($280 used at Amazon): Canon T3
Better Starter Camera ($500 at Amazon): Nikon D5300
Better Travel Camera ($500 at Amazon): Olympus OM-D E-M10 Mark II

LANDSCAPE CAMERAS:
Good ($550 at Amazon): Sony a6000
Better ($1,400) at Amazon: Nikon D5500 & Sigma 18-35mm f/1.8
Best ($3,150) at Amazon: Pentax K-1 & Pentax 24-70 f/2.8

PORTRAIT CAMERAS:
Beginner ($950 at Amazon): Canon T6i & Canon 50mm f/1.8
Better ($3,000 at Amazon): Nikon D610 & Tamron 70-200 f/2.8
Best ($5,300) at Amazon: Nikon D810 & Nikon 70-200 f/2.8E

WILDLIFE CAMERAS:
Starter ($1,100 at Amazon): Canon 7D & Canon 400mm f/5.6
Great ($3,200 at Amazon): Nikon D500 & Nikon 200-500 f/5.6

VIDEO CAMERAS:
Beginner ($500 at Amazon): Panasonic G7 & Panasonic 14-42mm
Better ($1,400 at Amazon): Panasonic GH4 & Panasonic 14-140 f/3.5-5.6
Best ($4,300 at Amazon): Panasonic GH5 & Metabones Speed Booster XL & Sigma 18-35 f/1.8 & Sigma 50-100 f/1.8

DRONES:
Beginner ($400 at Amazon): DJI Phantom 3
Travel ($1,000 at Amazon): DJI Mavic Pro
Better Image Quality ($1,500 at Amazon): DJI Phantom 4 Pro

38 Comments
  1. Anthony Mcdonald says

    My S7edge takes a much nicer photo than my Canon 600d, particularly in low light or high contrast situations. Shooting full fame in raw (6D), there is no comparison , but for "happy snaps" and social media sharing , you can not beat the phone .

  2. Tom Hsia says

    A vintage line?! Yes please, I'd buy that any day.
    Oh, and give the camera flashy colours.

  3. Tom Hsia says

    6:33, cough…cough… the Sony SELP1650… cough…cough…
    My HTC 10 from 2016 runs circles around that barrel of crap.
    Heck, even my HTC One m9 is better sometimes.

  4. Robert D says

    The existing form factor for cameras evolved to deal with the real complexity of lenses, shutters, focusing, etc. The myriad buttons are there for a reason, as a camera is the ultimate purpose built device. Other than camera setup/menus/etc, I canโ€™t see someone turning a smartphone into something that will make all that โ€œsimpleโ€.

  5. Ellard Yow says

    Is Chelsea married? She is so pretty and smart.

  6. Texas NightOwl says

    $50 to $150 difference in sensor cost is $1,000 to $2,000 after markup. Not having removable battery makes it disposable after a couple years. They also need to hire quality software engineers. A single competent software engineer could put out more stable and higher quality software than the teams of incompetent engineers they currently have.

  7. Thomas Clark-Watson says

    I agree with a lot of what you have said with the exception of it being full frame. Full frame will require full frame glass – unfortunately that's just physics. People won't want to carry a smartphone with an 85mm f1.4.

    Maybe this is where aps-c or 4/3rds retains its place in the market.

    This size sensor combined with multi lenses to simulate shallow depth of field like a smartphone.
    This way you can improve image quality and simulate full frame depth.

  8. Carlos Arvizu says

    Great video. I've been a long time point and shoot guy. Finally decided to get some education and upgrade to an interchangeable lens camera and it's not being easy. DSLR vs mirrorless, sensor size, lens mounts, each manufacturer has their own confusing nomenclature for their bodies and lenses, new-used-refurbished… If my budget was just $500 I'd probably chose not to upgrade.

  9. Stephen DeNagy says

    I basically agree. And I think the doom and gloom are understandable, but not existential. If you look at sales, they seem to be falling to the level in the '70s and '80s. I grew up then, and I seem to recall a vibrant photo marketplace. Canon, Nikon, Olympus, Minolta, and Pentax (as well as many strange smaller brands) were surviving in the marketplace. So, serious cameras are not going away, at all. But there does need to be a clear path and there needs to be a super easy way to transition from smartphones to SLRs. Canon and Sony are the best candidates as you stated. But I am extremely skeptical that they will get the software right. There is too much pride at work, or so it seems, to allow them to "sully" the "purity" of the photo experience. Well guys, wake up and smell the coffee! They want a smartphone-like interface. And they had better hurry before Huawei or LG beats them to the market from the Android side! I feel like they have just a couple of years, three at the most, to establish this new segment. Also, I think Sony might pull it off with an APS-C, Reason: their lenses STILL work with the FF ILCs. By using autocrop the lens will still function, and the user might not even care! Then they can less painfully migrate. I am convinced this is why Sony is not adopting a new mount. They see the seamless transition from crop to FF lenses on the same mount. Thus they can reap added savings and still own the process. What they still need, though, is a clear transitional camera. I like the idea of permanent battery and built-in memory. Sony has the cell phone experience, so maybe they can create the ultimate crossover camera. Sony has competencies in these areas that Canon just lacks outright. So, it will be interesting to see how this shakes out!

  10. David Stremmelaar says

    correction.
    in holland in a regular store you can buy a new FF sony a7 for 650 euro,
    that whould indeed be about 500 dollar in exchange rate.

  11. David Stremmelaar says

    the sony a7 can be had new for 700 dollar.
    the rate sony brings out new body's, old stock needs to be moved,
    500 dollar or below in, 6 months for a sony ff, very likely.

  12. David Frisken says

    One word. "Modular"

  13. GallicGarlic says

    Back in the 90s one, could find 'Full-Frame' argentic SLRs with 2 lenses for less than $ 500… So market is getting to maturity, good..

  14. Adam K says

    Entered into the video with an open mind, and i think you've got something that could (and hopefully will) happen. A 35 or 50mm 1.8 or 2.0 would keep things smallish and lightish.

    The only thing i think you miss on is the battery. You talk about where the camera companies will get their profits, and that is from those that continue to use, and like, the experience of their camera, and then want to buy more of the ecosystem. They're not going to buy more glass and such, for a camera whose battery is starting to not hold a charge. It's gotta be user replaceable for this thing to work. That's different from the smartphone model, where they want you to buy a new phone at the time the battery starts dying.

  15. John Miller says

    The general public (i.e. non photo enthusiast) does not want the size, bulk, and cost of full frame lenses. The draw of cell phones is their compact size and go anywhere nature. Where are you going to find a full frame camera at any price that is small and lightweight?

  16. Picchio Knossus says

    Or you can keep the sd card because the apple style of marketing sucks and instead of making the camera a competitor to the smartphone you make it an extension. Imagine the user installing an app on their existing smartphone and then sliding the phone in the actual camera. A full frame camera at that point would cost a lot less than 500 dollars because on top of all the unnecessary components you said you wouldn't need a screen, nor wifi, nor storage, nor processing power, maybe you could have an additional battery (easily replaceable because is sucks when you run out of juice)…. You basically need a plastic shell that resemble a camera, the actual sensor, and the bare minimum electronics to let the smartphone comunicate with the sensor and the lens… It sounds really cheap to me.

  17. Ramon Scheepers says

    ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑA week after I watched this I found out about the YONGNUO YN450 MIRRORLESS CAMERA. $500. EF Mount. Android. Snapdragon. But alas, Micro 4/3 sensor. Almost there, good prediction you two!!!

  18. jroar123 says

    I have the canon 70D with the kit lens that came with it. (Yes I know, lens mm x 1.6) I have had the camera ever since my 60D was stolen from the Bahrain airport. So, now I am wanting to really get back into photography. My first stop is your videos on YouTube. My second stop is of course your book. I agree with an entry level full frame camera filling the gap and would make that purchase if available.

  19. Bill B says

    I know it's not your normal focus, but I need a light weight camera for pole aerial photography. Are any of your "beginner" recommendations something I should look at? Or, might there be something better for a starter? THX!

  20. Michael Reif says

    The goal is 150+ MP and DR of 20-22 EV as per DXOMARK testing. Then cameras would be at the human eye.

  21. Michael Reif says

    I expect FF mirrorless is possible. I own a Canon EOS R and will not purchase a Canon EOS RP due to the poorer DR and TR. So, if FF cameras that have DR below 14 I will not be purchasing. I am looking for the day when very small sensors (1 inch or smaller) to be better than current FF sensors from Sony at a price under $2000. Light and small and high quality is what I am looking for. I agree that camera functionality and IQ is behind smartphones. I am in FF Canon mirrorless now and look very forward to the Canon 70-200 f2.8 RF even if it is $3000. However, I do have the serious concern that Canon and other camera manufacturers are comparatively behind advancements in smartphones and I expect this to continue due to higher profits in smartphones. Maybe theses camera manufacturers need to push the advancement in FF sensors and use to push demand rather than the other way around.

  22. Tim says

    If you start a trend with cameras that have non-replaceable batteries… I already hate apple for that trend (and the earth does too).

  23. Ronnie Underhill says

    Sounds like dumbing down the photography market place.

  24. Dudderz says

    I bought a Samsung NX 3300 because it has a little more MPs than my Galaxy Note 9, interchangeable lenses, small size due to mirrorless, and mostly because I can transfer my photos directly to my tablet or cell phone wirelessly. (Even though it is an out-of-date camera and no longer supported by Samsung.) I think that, because of the size of the camera, I am more apt to carry it with me everywhere, therefore take more pictures, and like Tony was saying it is a hobby now. Unfortunately the Galaxy Note 10 is going to have a way better camera than this Samsung nx3300 though….

  25. Larry Hayes says

    Best camera for image stabilization?.

  26. Asaf Tal says

    Too true Northrups! I hope Canon's R&D team is listening!

  27. somraj gupta says

    I just agree 100% to this point. I am following you guys from last 3+ years I also have your book- "how to create stunning digital photography". Am just pointing difficulties as a consumer, which people like us, who love taking photos and videos suffer from.
    1. I owned nikon d5300 with 35 f1.8 and Tamron 70-300 VC USD f4-5.6, with 2 yongnuo mark 4 flash with trigger and 2 light stand and softbox all this from 2016 till 2017
    2. Now I know the limitations of my camera I feel like getting over those but I can't even think of buying a full frame and a fast lens due to humongous price.
    3. I started liking making videos, but I just can't do with holding D5300 on my hand or just with my ball head tripod.

    I really feel pain from inside, I am doing photography with my mobile phone from 2011. 2016 I bought all these I used, I learned few things, but now I can't even upgrade.
    The whole industry only suits for people who make money doing photography but not for people who just love it for the sake of doing.

  28. Tony Power says

    What happened to "Do you need a full frame?" …..err no. The glass will be expensive and weigh a ton. Who said micro 4/3rds was dead? I think what you describe would be feasible to incorporate what you explained into say the bridge camera market very easily as it's still growing and is a great do it all camera . It can't replace of course each specialized field like wildlife for example. But still hits that entry market where you can try it all with limitations due to the sensor size. Maybe they should be making smaller sensors better like 1 inch. Image a wildlife guys dream a cares he can fit in his coat pocket that will zoom to 2000mm and do low light better than a 5d mark 2? Oh! And shoot 30fps……am I dreaming?

  29. Tony Power says

    Good vid. However I disagree about the SD card being a problem. Maybe it's me but getting pics off a smart phone is a pain in the ass. In fact my wife still can't find how to transfer them from the internal memory to the micro SD. Some phones apparently won't even do it! So she can't print the photos. At least with a cameras SD card you can take it out stick it in a local print machine and print your Jpegs holiday snaps and that's without any PC processing and cleaning up if you need to. I think their are fundamental differences in how people today perceive pictures. With the phone generation it's about snap and share/ selfies. Photography has largely been about actually having a finished article in your hand as in a print. Something you have achieved for your endeavor and a memory. I won't even mention the professional end of things as it's even more deep in terms of art and not just a picture. Ha well that's my penny's worth.

  30. Samer Rasheed Mohammed says

    I really dont understand where the camera industry going, i like to have nice photos without editing… But also I'm a busy person who works for long hours, all i want is a camera that gives me good images with effects ready in camera to shoot family photos, landscapes, some slow motion etc… So how can companies cramp all these functions in a 10 mm thick phone and a box that weights over half a kilo gives me all these complications without a touch screen with rubbish processors etc, make this camera and i will pay even 800 or 1000 for it, i dont have time to waste learning photography and buying 10 lenses and learning post editing bla bla bla

  31. Greg C says

    The death of SD cards. Sony will probably do it first for the new gen. No card slot at all. All files straight to Sony cloud via satellite, images with a preset pre appplied auto uploaded to FaceBook and IG. The RAW will be auto downloaded and synced to your personal cloud and your tablet fo later editing, bam no SD problems.

  32. epiphoney says

    Another interesting video like the iso one. Do faster lenses of all sensor sizes just have inflated prices just for a few millimeters more lens opening? Maybe there should be an 'opening diameter' spec for lenses for all sensor sizes. That would clear up any f-stop number confusion. I almost wish you could assemble your own camera with all the specs that are most important to you, like getting a guitar you can assemble and mod.

  33. slash 36 says

    Canon should hire Tony and Chelsea.

  34. Abhiroop Tandon says

    So its not only me who is still not accustomed to saying we are in 2019 yet. Thank you Tony for the support ๐Ÿ™‚ Its at 4:07

  35. lepoloo says

    All this was sooooo true! Thanks

  36. Jakub Bielicki says

    At the end, yeah! We might be missing a step between phones and "real" cameras. A Photo buffed phone – crippeled but modern usability dslr/ff'ish thing.
    Cant see that kind of unification coming as long as separate companies have separate intrests and custumers have separate needs [though one soft, one menu would be useful].
    But if the goal is to make cameras simplier than smartphone's software and microtechnologies will get us there much faster ๐Ÿ™‚ A smartphone with m4/3 sensor for a start.

  37. John Adams says

    Come on Canon, you can do it. I have bought into your system twice now but as they said when I go to move up to your FF system, I am going to seriously think about giving my dollars to Sony or just buying older equipment from the current Canon mirrorless chasers! Canon, do you know HOW many people I talk to on a regular basis that would want the Northrup Special? They are never going to buy into your $1000 camera rigs as their phone just cost them that much. Awesome vid as always!

  38. Daniel Stanke says

    So interesting! Just a few days, I was (again) thinking about this "the camera lacks Buttons"-thing, lots of reviewers talk about.
    Why, the hack, are there still physical Buttons?! Why Not do a … Bar or make the complete Display be a space for any number of completely customizable Buttons (as the Yi M1 and as you explained)?!
    Why aren't you talking to Canon (or other manufacturer) and cooperate with them, developing this camera?! Seriously!!
    But, I guess, the problem is not the camera, it is the backing eco system behind it, that would make this thingy POP!!!
    It would be the iPod/iTunes-approach to photography.

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