Unconventional Marketing for Senior Portraits with Phillip Blume

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One morning I was on the phone with Rob. Rob is a close friend and former groom whose wedding my wife Eileen and I photographed soon after we began Blume Photography in 2008. Building friendships with our clients has been one of our favorite perks as wedding photographers.

That morning, Rob and I were mostly just geeking out over recent updates to video editing software. Nerdy stuff. As the new media director at a nearby high school, he’d been given a pretty high-tech studio, the kind where kids get to sit in front of a green screen and role-play like they’re news anchors for a live student body audience. It sounded fun.

Then it hit me: Rob was my “in” to the senior market.

Our studio’s senior marketing has been unconventional. It’s easy to shower your market in direct mail or buy sponsor banners on the varsity football field. Those tactics are not necessarily bad, but everybody’s doing it. So how are you going to stand out to your target audience?

2 Comments
  1. Robin Finley says

    Today only!, unlimited submit same day 14 buyers contiguously https://is.gd/bxwqpin

  2. Graham Gott says

    Oh dear, turn that music down…

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