Katie wants to know if she should offer pricing packages for her commercial photography. The answer is HELL TO THE NO (and I give some suggestions on how she should think about pricing). Remember to value the creative power your bring to the table because how can they value it, unless you do?
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very good advice….at first i was confused but now I have a better understanding of pricing…..Thank You…
GREAT information and so helpful for something that I am dealing with right now!
great intro
very insightful, thank you so much
Great advices, Chase. 9:53 Tho haha.
Yep once some one locks you into super lowball prices you are stuck there for life or as in my case 10 years after. The video world is very much the same here of which I mainly work in. The photo aspect is something I'm just getting into I don't want to make the same mistakes I made for the video side of my business going into stills. My interest is in what I deal in now with video and that is commercial, product, real estate photos etc. along with events but not weddings. Keep your prices to change with the times.
SO need this video. Thanks!
well this is going into the notebook. then highlighted and circled
Once of the most useful vlogs I have seen in a long time. Thank you.
Great topic, thanks for dropping some knowledge… no packages, lol!
Hey Chase, some follow up questions hoping you can shed some personal insights on:
1. What if the scale of the production starts to balloon after you've provided the estimate? Do you always go back to the client and revise the charges upwards? Or have there been times that you've absorbed the difference? If so, why?
2. In your opinion, do you think this is also applicable to photographers producing work for brands and companies exclusively for their social media channels (e.g. Instagram)? Versus perhaps packages?
3. Lastly, what if the equipment used on the job includes only equipment that you already own? Do you include a fee for that under "Production Fees" or include that under the "Creative Fee"?
Thanks again for sharing 🙏 I did an IG post (@hoongweilong) linking to your great Other 50% video. I also called in with a question a couple weeks back. Looking forward to hearing your response! Cheers and take care!
What about charging for the licensing fees on top of the production fee and creative fee?
And with the "Getting as much out of the client as possible fee" is that charged as the creative fee?
Geez why can't more people in the creative industry be more like Chase logical down-to-earth and makes sense…. No fluff. #props
Yes, you are real guru.
Hell yes! This is bomb advice as I believe in value based type pricing for shoots. For photography, I find it really hard to put a figure on the client's ROI. But if you save them time, bring them in a new projects or even one new client because of the work, what's that worth to them? The more we can figure this out, the better! If they will make 80K landing another client because of the value you provide, a 5k investment is huge value and they make it back in no time. Thanks for this vid and got me thinking more about 'production' fee.
Solid stuff, thanks for doing these Chase!
YESSSSSSSSS
Super clear and direct answer, thank you Chase.
Curious though, do you not also include a licensing fee for how the image is to be used? Are you rolling that up into your creative fee or am I missing something? I always thought a licensing fee was standard practise. Thanks again
Thank you Chase for sharing your knowledge!! Super inspiring