Jeff and Lori from Indigo Silver Studio have a unique pricing strategy that works well for them, and they want to share it with you.
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If I am going to spend anything over $500 I want ALL of images including any outtakes in RAW format… period! As a photog I totally love this percieved valve failure! Photography is like real estate and, you throw 1"x3" wood trim up around the ceiling, call it crown molding and these boards you can buy for a few hundred or less now is suddenly worth thousands. Yet you can have an average home and 10 people think it is worth 10 different values based on they're needs, likes and preferences. Yet photos don't like this! That is why they push the perceived value rather than actual value!
Plus as this video represents, this is photogs once again over stepping their bounds to be wedding planners.
While I have my style, I don't go in and start suggesting and take away from a couple's special day to my own selfish wants. Sometimes I have to work outside of the box to meet they style. If I can't then I then I refer them to someone who can meet their style.
How do you sell an engagement session to people who are already engaged?
good job!
Hey there! i'm a brand new wedding photographer. So far i've only shot one wedding. I however have 2 years experience under my belt for photography and 7 years of video exp. All i know is how to take pictures, and edit photos/vidoes. I know nothing of the business side of photography yet. I'm getting more and more requests to do weddings and I was wondering how do I even talk to clients about pricing. The video was great, but there are still steps missing for brand new beginners. I'd like to make this my profession and the demand for more work is becoming overwhelming. Any advice you can spare me would help. I feel like if i don't learn fast, i'm going to lose more potential clients. So far i'm charging $300-$500, but idk if that's too little or too much. HELP?
Amazing video. Thank you!
One of the BEST interviews I've seen on this subject EVER! Thank you.
what do you recommend when you do not have a studio but have products to show them, i.e albums, wall art etc? It is hard to carry all these to coffee shops or hotel lobby's.
Registry idea for others to help purchase the products for the couple is genius !!
what is the name of that app?
How you do in person sales if you dont have a studio? I should said how you set wall portraits? I usually do it at their house but I cant hang anything there so I only bring one or two wedding albums only
Wondering about the challenge of selling product when giving away the digital? Jeff and Lori give all packages a USB and digitals, which I assume include a print release. Do you find that your client are hesitant to spend the $ on your albums when they feel that they could simply make there own?
There's some good tips and also some really not good advice in here if you really want to maximize sales and give your clients the best possible experience. NEVER EVER show or discuss a usb drive when talking to clients. By making the usb drive look good and giving it a special packaging, you are subtly telling your clients that digital files are important and that they should value them. Don't ever use the word "credit" with clients because credit is a negative word; think post-holiday news stories about people over-using credit and debt to purchase gifts. Remember, great clients are MADE not FOUND. These tips completely eliminate the most important part of photography, which is the opportunity to give people a chance to discover and relive the feelings that they have for their fiance every time they look at the photographs. If you find out what those feelings are and attach those to printed products, they won't even ask about digital files.
In-studio premiere. Hmm… interesting.
These series of tips, are so Helpful. Sue Bryce, talking of Getting over pricing and saleing, hit the nail on the head for me. Thank You so much.
Thank you so much this is going to help a lot!!!!!
Great advice! It's always refreshing to get new perspectives on the business side of being a photographer.
Excellent video. Great tips. Thank you so much for this!
Great video, thanks.
In both cases, you are getting WAY more for wedding photography than I ever did. It has been quite a few years since I got out of it, but even adjusted for inflation, you are probably get double what I was getting, and more than anyone was getting in my geographic area. I guess this has a lot to do with where you are, though I am surprised to hear of 10K-12K packages in Wilmington, NC. I was working in SW Va., where incomes are clearly lower, but even in today's dollars, my packages would have been no more than $4,000. including big album, framed wall portrait, etc., done in medium format film. Adjusted for inflation, wedding day shooting and a proof book was only around $1000., with no album, no portraiture or enlargements. And, that was about all the market would bear. Too many photogs doing it at that price
Great couple. Thank you all for the great video! I love SLR Lounge.
Love the power of suggestion!
Yes great interview and very helpful tips
This was very interesting to watch. Excellent tips 🙂
Great Interview. I'm reworking my comlete pricing now 😛
I have one more question thou, how do you send out the images you put on the USB Drive? Every Image? Retouched? Best of? Client Proof?
Excellent info! Thanks for sharing!